Cricket Australia has appointed GPY&R as its preferred advertising and digital agency partner.
The agreement marks a return of the partnership between Cricket Australia and GPY&R, who previously held the business until 2007.
GPY&R will be working across the whole Cricket Australia business, including campaigns for this seasons Commonwealth Bank Series, KFC Twenty 20 Internationals and KFC Twenty20 Big Bash.
The first campaign being developed is for the coming Commonwealth Bank Series against England.
Cricket Australia General Manager of Cricket Marketing Services Mike McKenna is looking forward to a big season ahead:
“Cricket Australia is focused on making the 2010-11 season the biggest in history and using this opportunity to grow the game.
"The season presents a massive opportunity for us with England returning for the Vodafone Ashes Series in what is set to be a thrilling series, the evolution of the one-day format and the hype that continues around Twenty20 cricket – in particular the enormously successful KFC Twenty20 Big Bash.”
“GPY&R presented a very creative and innovative pitch to us, they showed a strong understanding of our brand, the sports and entertainment landscape and they were really excited by the huge potential of cricket in this country”.
Y&R Brands CEO Russel Howcroft, said he was delighted CA had returned to the fold.
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